Currently, the exit of the implantation of the mobile devices is a reality. Therefore, the capabilities have grown until incorporate unthinkable services years ago.  The products or services payment through the mobile is one of them, and the “Mobile Shopping Sitges 2010”, the pilot test. We invite you to know the first results of the project with the protagonist.

 

 

 

Mr. Marc Torrent, Head of R&D Mobility of Barcelona Digital Technology Centre

 

 

 

Mr. Andrea Fiorentino, Development Manager - Mobile Marketing de VISA Europe.

 

Learn about the situation of the European market, interoperability issues and other issues for mobile payments.

 

10:00 - 10:25h

Mr. Ángel David García Barrio, M2M business management and settlement services of Telefónica

 

In this presentation, we can analyse how operate the NFC technology, the existing applications and developments for the near future.

 

Mr. David Urbano, E-laCaixa mobile development area manager

In Spain, "la Caixa" has been pioneered in the development and implementation of a pilot project in the shops. We will have information first-hand about the objectives and scope of the project, how communication campaign has deployed, what training needs have implemented both clients and shops, and the first results.